Gaining deep, rich insights from your customers can best be achieved through qualitative research techniques. While annual surveys, net promoter scores, and satisfaction metrics are useful for monitoring progress, they don't provide insights into the challenges your customers face or the issues they grapple with. To gain such understanding, you need to immerse yourself in the world of your key customers.
Read MoreFuturecurve actively encourage our B2B clients to think about customer value in a holistic way. You have heard me talk many times about bringing the outside-in and inside-out perspectives together; today this feels more important than ever.
Futurecurve actively encourage our B2B clients to think about customer value in a holistic way. You have heard me talk many times about bringing the outside-in and inside-out perspectives together; today this feels more important than ever.
As buyers, we are all influenced by a broad range of buying experiences. Look at the impact Amazon has had not only on the consumer retail sector but also the parcel delivery, web services and ecommerce industries. That’s just one example. Companies can no longer ringfence customer expectations to a single sector or competitor set.
Read MoreAs buyers, we are all influenced by a broad range of buying experiences. Look at the impact Amazon has had not only on the consumer retail sector but also the parcel delivery, web services and ecommerce industries. That’s just one example. Companies can no longer ringfence customer expectations to a single sector or competitor set.
Read MoreAs buyers, we are all influenced by a broad range of buying experiences. Look at the impact Amazon has had not only on the consumer retail sector but also the parcel delivery, web services and ecommerce industries. That’s just one example. Companies can no longer ringfence customer expectations to a single sector or competitor set.
Read MoreWhy do I need a value proposition? First of all, a value proposition is about being clear about the value you deliver and the difference you make to customers. Not a better way of describing what you do and how you do it.
The last 20 years have been truly incredible, filled with innovation, evolution and remarkable achievements – both for our clients and for our own Futurecurve team. And we’ve been privileged to meet some amazing people on the way.
Read MoreCustomer trust is the most valuable asset a company can have. It has a clear financial impact; it is fluid, dynamic and always contextual.
Read MoreInsight is a rich output from the analysis of multiple threads and sources, bringing together the external market forces challenging the business – ‘outside in’; and the internal processes and team dynamics – ‘inside out’.
Read MoreWe know when things are not authentic; when what people say about their company doesn’t match what they do, or approaches are ill-researched and badly thought-out, or when people give lip service to providing customers with higher value but this doesn’t play out in their customer experience.
Read MoreLet’s face it, the idea of ‘new normal’ is behind us. We are in uncharted territory, that brave new world where we know our clients and customers exist. But the big question is – what do our clients/customers want now? What will they value going forward?
Read MoreOver the years I and my team have been fortunate to work with many great senior executives and their teams who recognise their current business approach has had its time, and we have helped them change with programmes that have taken place over a year or two. We all no longer have the luxury of years within which to change – we have to start now, no more prevarication. We must act now with positivity to change, adapt and transform.
Read MoreIf so, how do you overcome this product myopia if the people in the business aren’t prepared to listen to customers and explore their changing needs and expectations? Product centric companies endeavour to create the best products, rarely involving their customers in the product design...the biggest drawback to using this approach is the pricing strategy this mindset forces a company to take.
Read MoreStarting a marketing message with the word ‘we’ means losing the opportunity to engage with a potential customer. They have slipped into auto pilot and the only way to get them out of it is to engage them in a way that is relevant and of value to them, so they recognise their own business situation in our message.
Read MoreCome on folks, let’s get our mojo back. At Futurecurve we’ve started the following list…
Read MoreI’m as easily seduced by an app or online scoring system as anyone, but the truth is that, in the beginning at least, you need a human-to-human interaction to uncover not only what your customers think but also what they feel and how they’re likely to behave.
Read MoreCompany Culture is unbelievably powerful, it defines what and how work actually gets done. Our article explains a simple yet powerful way of looking at culture and how you can make changes, despite the doom-mongers who say otherwise.
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