The most effective medicine can leave a bad taste in the mouth, but sometimes it just has to be done.

During our in-depth conversations with our client’s end-user customers, we’re frequently told they don’t really understand the full extent of what our client could do for them and their business. Ironically, I had a similar conversation with a regular client of our own qualitative customer research service this week. I proceeded to give them an update on the range of what we offer, the problems we help to solve and the likely business outcomes.

At Futurecurve, we tend not to talk about what we do and how we do it until we are in a sales conversation but maybe we haven’t quite got the balance right?

To address this, we have updated our service offerings and the business problems our work is designed to provide insight and solutions for.

Client business challenges and Futurecurve services

Here are some of the business challenges we directly address:

Staying aligned with what customers and employees value and recognising the need to adapt to meet shifting expectations in dynamic and changing marketplaces
Not getting the results you need to get to where you want to be. Maybe your customer value proposition isn’t compelling enough to win the sales you expect, or your employer value proposition isn’t attracting the right calibre of new recruits
Preparing to sell the business or entering new markets or launching new products and services but your market positioning and customer value proposition isn’t sharp enough to gain the traction you need
Your marketplace has been disrupted, resulting in your offerings becoming commoditised by new competitors or new technologies so you need to reposition and differentiate
Slow customer decisions are making for a lengthier sales pipeline. How best to sharpen your market and sales messaging
Need to invigorate innovation programmes, new product and service development and AI process design and current quantitative data feeds are not providing the insights to enable this
Voice of the Customer or Voice of Employee survey feeds leave you asking ‘why?’ and ‘how can we move forward?’
Increasingly difficult to attract and retain talented people in the organisation
Management teams struggling to adapt to the way customers, employees and markets are changing and the increasing need for transformational leadership for true customer centricity.

Our aim is to help our clients address their business challenges to deliver better, more profitable business through happier customers, and engaged, confident people. We do this through a set of service offerings that use a unique blend of business and psychology techniques, which our clients can ‘mix and match’ to suit their needs (see table below):

New ways of working

The way we work has changed. The old style of appointing consultants to come in, do the work and present a solution is no longer relevant in today’s B2B world.

We co-create joint programmes of work with our clients, mixing and matching the services they need from us to deliver the right outcomes. Some clients want to follow our tried and tested methodologies e.g. The Value Proposition Builder™. Some just want to use a mix of the standalone service elements drawn for the table above. Whichever way they choose to work, our clients get a tailored service. The skills transfer from us working alongside client teams enables the recommended strategy to be understood and embedded for successful, on-going implementation work.

Those of you who have worked with us know we have a straightforward, down-to-earth, pragmatic way of working, producing results that our clients have total confidence in. No more consulting reports gathering dust! That’s a win-win for both of us as we drive towards our vision to support every business to create and deliver authentic customer value and desired employee experience for sustainable profitability.

The great thing about medicine is it makes you better. And it doesn’t need to taste nasty. If you are facing some of these business challenges and are ready to get better, do get in touch for a conversation.

Taking some of our own medicine