Resources

For change makers, innovators and strategists. Our bestselling book tells you why and shows you how. Step-by-step, the authors take you through the stages in creating your value proposition. Experts in sales, marketing and strategy for more than 20 years each, they have combined their experience and give you a simple framework to follow.

For businesses (traditional and new) and entrepreneurs that want to (re)connect to their customers and provide products and services of genuine value to them. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries.