Harnessing Customer Truth - A Value Proposition White Paper

value-proposition-white-paper-harnessing-the-truth.jpg

VALUE PROPOSITION WHITE PAPER

The business world has changed forever. The difference between companies that are thriving and those struggling to survive is how well they harness and align their value to customers. There is a widening gap between what companies offer and sell and what customers actually value and are willing to pay for.

You can start to close this gap by truly understanding what your customers value, looking at your products or services and how you interact with customers – this determines your single ‘customer truth’. This saves time, effort, resources and money and stops marketing, sales, product and communications people each creating multiple ‘customer truths’ for multiple purposes.

In this white paper we show you how to:

- Understand the 4 key reasons why your customers don’t value what you offer them

- Start finding your real differentiators

- Begin determining your value

- Know what effect weak value has on your market positioning, sales and profitability

Start creating your value proposition using our proven model the Value Proposition Builder™.

 

 

To access our white papers please complete the short form below. 

We will use the information you provide on this form to email you future insights and articles (never more than once a month). You can unsubscribe at any time using the link in the footer of the emails you receive from us. We respect your privacy and for more information please see our privacy policy.

By clicking submit below, you agree that we may process your information in accordance with these terms.