Posts in White papers
Aligning Your Employee and Customer Truth

Today, people—whether employees or customers—expect transparency from the organisations they engage with. This means value propositions shouldn’t be siloed within specific functions; instead, they need to be treated as strategic, holistic tools.

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White papersSuzi McGhee
What Do Customers Want Now? White Paper

The business world has changed forever. The difference between companies that are thriving and those struggling to survive is how well they harness and align their value to customers.

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White papersSuzi McGhee
Harnessing Customer Truth - A Value Proposition White Paper

The business world has changed forever. The difference between companies that are thriving and those struggling to survive is how well they harness and align their value to customers.

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