Aligning Your Value Propositions

We work with clients to:

Align customer and employee value propositions to reinforce each other

Employee and customer experience and satisfaction are intrinsically linked; they represent the human element in the system. Enabling organisations to develop company values and brand values in alignment rather than independently, focusing on both internal metrics and external influences such as shifts in expectations and future requirements.

Balance perspective between the inside-out and the outside-in

Focusing on both inside-out and outside-in perspectives to encourage collaboration between functional teams and avoid the risk of employee and customer experiences losing relevance, building dissatisfaction or increasing attrition rates.

Enable collaboration across customer and employee focused teams

Working with teams to take a holistic view and consider the engagement levels for employees and customers with the business. Understand what the comparative results of employee and customer experience measures indicate – what do satisfaction surveys and KPIs reveal and how employee and customer survey response rates may have changed over time.

Improve customer and employee experience and satisfaction

Together we consider how employee and customer sentiment may have changed over time, reviewing results from online and offline touchpoints, sharing insights from customer-facing teams, and service providers such as recruiters, etc. Assess how employees and customers rate their experiences, uncover what contributes to a happy or unhappy employee or customer and how to investigate and address "unhappiness.

Alignment Services

Value propositions differentiate your organisation for those who work within it, those who desire to work within it, and those who currently buy from it and will do so in the future.

Nothing can be left to chance.

Futurecurve’s Value Proposition Builder™ offers a framework for developing an Employee and / or Customer Value Proposition (EVP and / or CVP), ensuring a balanced perspective between the inside-out and outside-in approaches, along with key checkpoints for assessing alignment and integration. Applying the same tool to both value propositions means that alignment can more easily be assessed, and any misalignment addressed. If one or other value proposition is out of kilter it will adversely impact the other.