Our work is about enabling you to win better business, faster and more sustainably, based on the difference you make to your customers and employees, harnessed in powerful value propositions.
We believe that a Customer Value Proposition (CVP) and an Employee Value Proposition (EVP) are two sides of the same coin. Many critical elements of value are overlooked or misaligned if they treated as function-specific issues rather than approached strategically and holistically.
We are collaborative and pragmatic. No more consulting reports gathering dust!
Our clients: increase profitability, retain happier customers, get aligned, confident and more engaged people.
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Vanishing value propositions
Working with clients this week highlighted an increasingly common pattern in the B2B world – significantly over-engineered processes in all areas of the business in an effort to protect the company from risk.
Process and procedures are essential for any business. The challenge is that overly rigid workflows and vendor management systems, with elaborate controls and rules designed to reduce uncertainty for the company, can too-easily become the end in itself.
The impact on the customers? You’re just too hard to do business with.
Harnessing your customer & employee value
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