For 21 years, Futurecurve has put a spotlight on the world of the B2B customer, and we know one thing for sure and that is our customers know everything about us. They see and know so much, it’s scary.
They experience our businesses in multiple ways. That makes them the perfect judges on how well we respond to shared business challenges. Our customers can often draw surprisingly accurately conclusions about what might be wrong with our processes, our teams, our technology, our business model, our alignment, and so on.
Why aren’t your customers really being heard?