We work with clients to:
Create and deliver customer value to win better business
Rapidly changing customer buying patterns need strategies that are based on genuine customer insight, making sure you can respond rapidly and build authentic value
Revitalise sales and marketing
Creating coherence across your channels to market, based on customer insights and analysis, improving your agility and resilience
Gain market position and avoid commoditisation
Building alignment across your portfolio, ensuring your pricing strategies reflect the value you deliver to customers, and marginalising the competition
Enable customer-centric innovation
Keeping ahead of the curve, ensuring your organisation is aligned with changing customer needs and expectations
Services
Customer Value Consulting
Using our six-step Value Proposition Builder™ process, including our Value Pyramid™ hierarchy tool and Value Messaging Canvases, we capture and build your value, repositioning your business with internal and external stakeholders for maximum impact.
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Insights & Customer Experience Research
Uncover what your customers really value and why, using our unique combination of business qualitative interviewing, IPA and Transactional Analysis, to harness in your go-to-market strategy and approaches.
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Channel analysis and value messaging
We analyse your channels to market, enabling understanding of your attraction and reach, and craft value propositions which enable your sales and marketing teams to work with genuine customer value at the heart of their engagement and messaging.
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Customer Centric Innovation
Using our Value Pyramid™, we conduct a portfolio review based on customer insight, competitor analysis and your existing set of products & services. We uncover opportunities for incremental and breakthrough innovation.
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Customer Value Workshops & Education
Utilising our Value Proposition Builder™ process and tools, we transfer knowledge and skills into you and your teams, enabling customer-centric focus and customer value-based sales and marketing approaches.
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Mentoring & Coaching
We work with leaders and their teams, enabling change programmes to become embedded and sustainable.
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