Every business needs a strong and compelling customer value proposition that enables you to sell more effectively, increase differentiation and build sustainable relationships.
Keeping up with changing customer demands means you need to continually reassess and refresh your value proposition. As customer needs become more complex, the challenge is ensuring you are using the best techniques to turn customer intelligence into tangible, implementable insights.
Futurecurve’s value proposition workshops and education programmes help you to do just that.
3-Step Value Proposition Masterclass
During a Futurecurve value proposition masterclass, you will have the opportunity to learn new ways of uncovering and understanding customer needs, then mapping and prioritising what customers really value about working with you.
Delivered in 3 short, powerful steps:
One-to-one session with our experts to help align the masterclass to your needs
Undertake a series of customer and internal interviews to uncover prioritised experiences, bringing in the rational, emotional, and socio-political aspects of value
Highly interactive, 4-hour working session, covering key topics that relate specifically to your business
This programme is strongly facilitated and specifically designed to work on your business, not theoretical case studies. It brings in our own methodologies and tools that have been academically validated and commercially proven.
Education Programme for Governmental Organisations and Multinational Companies
Futurecurve has spent 12 years crafting a Masterclass for business leaders who are focused on growth in national and international markets.
Areas for exploration include:
Understanding your customer's behaviour and motivation
Innovating your offerings and total portfolio
Defining your market and brand positioning
Value proposition design - a strategic approach for your whole business or business unit area
Solution selling
Developing empathy (this is a must-attend for your sales and customer service teams).
“I attended a Value Proposition Workshop run by Futurecurve. Completing that workshop made us excited about the prospect of what value proposition could do for the business. And what it has done is given our people far more confidence in going into sales situations; we are absolutely on-message with what customers want to hear in any given sector.”
Andy Donlan, Marketing Manager, Thermodial