Let’s face it, the idea of ‘new normal’ is behind us. We are in uncharted territory, that brave new world where we know our clients and customers exist. But the big question is – what do our clients/customers want now? What will they value going forward?
Read MoreOver the years I and my team have been fortunate to work with many great senior executives and their teams who recognise their current business approach has had its time, and we have helped them change with programmes that have taken place over a year or two. We all no longer have the luxury of years within which to change – we have to start now, no more prevarication. We must act now with positivity to change, adapt and transform.
Read MoreIf so, how do you overcome this product myopia if the people in the business aren’t prepared to listen to customers and explore their changing needs and expectations? Product centric companies endeavour to create the best products, rarely involving their customers in the product design...the biggest drawback to using this approach is the pricing strategy this mindset forces a company to take.
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