If so, how do you overcome this product myopia if the people in the business aren’t prepared to listen to customers and explore their changing needs and expectations? Product centric companies endeavour to create the best products, rarely involving their customers in the product design...the biggest drawback to using this approach is the pricing strategy this mindset forces a company to take.
Read MoreStarting a marketing message with the word ‘we’ means losing the opportunity to engage with a potential customer. They have slipped into auto pilot and the only way to get them out of it is to engage them in a way that is relevant and of value to them, so they recognise their own business situation in our message.
Read MoreCome on folks, let’s get our mojo back. At Futurecurve we’ve started the following list…
Read MoreI’m as easily seduced by an app or online scoring system as anyone, but the truth is that, in the beginning at least, you need a human-to-human interaction to uncover not only what your customers think but also what they feel and how they’re likely to behave.
Read MoreCompany Culture is unbelievably powerful, it defines what and how work actually gets done. Our article explains a simple yet powerful way of looking at culture and how you can make changes, despite the doom-mongers who say otherwise.
Read MoreFrustrated by the lack of collaboration across his management team, my client called me. He was almost desperate for suggestions that would help him in building a successful cross-functional collaborative team. This team comes together for regular management meetings and is extremely focused on operational results (and highly successful at achieving them) but working together on cross-functional non-operational programmes for the business as a whole… well that’s a whole different ball game.
Read MoreUnderstanding our customers is one of the most important things we can do now in the volatile, uncertain, complex and ambiguous world in which we find ourselves. Reassessing our business value proposition is crucial so here are our Top 10 questions to help you do just that.
Read More
