Starting a marketing message with the word ‘we’ means losing the opportunity to engage with a potential customer. They have slipped into auto pilot and the only way to get them out of it is to engage them in a way that is relevant and of value to them, so they recognise their own business situation in our message.
Read MoreCompany Culture is unbelievably powerful, it defines what and how work actually gets done. Our article explains a simple yet powerful way of looking at culture and how you can make changes, despite the doom-mongers who say otherwise.
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