Futurecurve’s Value Proposition Builder™ is the tried and tested framework for developing value propositions, both for Employees and Customers, as well as aligning and integrating this value.
Successfully delivering results in hundreds of organisations around the world, this proven methodology, The Value Proposition Builder™ has six elements that lead directly to the creation of a customer-centric value proposition or an enhanced employee value proposition.
Involving six distinct and connected stages—from understanding your market to developing proof that your Employee Value Proposition (EVP) works.
Involving six distinct and connected stages—from understanding your market to developing proof that your Employee Value Proposition (EVP) works. Typically, the intelligence required at each stage already exists within the organisation. The journey involves surfacing this data and bringing it together to generate useful insights about what employees are truly experiencing and what they want.
Implementing a new strategic Employee Value Proposition focuses on three go-to-market aspects of the business:
Offerings and ideation for product development, continuous improvement, and innovation
Value themes and messaging for market positioning and communications
Transformational insights to engage and attract new talent and strengthen relationships with existing employees.
We know the activities that are shown in the steps above are usually areas that are split into individual projects, handled by different internal stakeholders. This generally leads to much activity, providing lots of information but few actionable insights and no coherent value proposition.
Teams working collaboratively with Futurecurve through our Employee Value Proposition Builder™ programme ensures a shared understanding and alignment across the business, based in employee reality, becoming anchored strategically by a strong employer value proposition and value messaging themes. Employees want to engage with us in the Value Experience stage to express their ongoing and future expectations, longer term aims, and priorities.
Outputs from working through the process for employees include:
Development strategy for your employees
Value Proposition summarised into a Value Proposition Blueprint™
Differentiation for your company across key talent pools based on deep research and insights
Optimal market positioning for attracting and retaining talent
Impact and links with your values and brand
Value-prioritised portfolio of employee offerings across the employee lifecycle
Harmonisation of aspects of value across employee groups e.g. generations, country cultures., etc
Evidence for how you deliver value for your employees
Implementation programme with recruitment agencies, including value messaging
The value experiences of your employees through direct verbatims.
Learn more about employee value in our white paper
Aligning Your Employee & Customer Truth explains how to set your organisation apart from the competition, helping you attract and retain the talented people you need now and in the future.