Our work is about enabling you to win better business, faster and more sustainably, based on the difference you make to your customers and employees, harnessed in powerful value propositions.
We believe that a Customer Value Proposition (CVP) and an Employee Value Proposition (EVP) are two sides of the same coin. Many critical elements of value are overlooked or misaligned if they treated as function-specific issues rather than approached strategically and holistically.
We are collaborative and pragmatic. No more consulting reports gathering dust!
Our clients: increase profitability, retain happier customers, get aligned, confident and more engaged people.
Find out more →
Doing Business in 2026 - the Importance of Authenticity
Here @Futurecurve we blend business management with psychology. We think, talk and write about authenticity in B2B regularly and track it closely — because it's directly tied to customer value.
I believe authenticity is fundamentally at the heart of how organisations operate and connect with people. Authenticity in business is essentially about alignment—when a company's actions, communications, and values genuinely reflect its true nature and commitments rather than what has been designed to shape external perception.
Harnessing your customer & employee value
Our Resources section is a valuable source of thought leadership, learning and business inspiration.