Our work is about enabling you to win better business, faster and more sustainably, based on the difference you make to your customers and employees, harnessed in powerful value propositions.
We believe that a Customer Value Proposition (CVP) and an Employee Value Proposition (EVP) are two sides of the same coin. Many critical elements of value are overlooked or misaligned if they treated as function-specific issues rather than approached strategically and holistically.
We are collaborative and pragmatic. No more consulting reports gathering dust!
Our clients: increase profitability, retain happier customers, get aligned, confident and more engaged people.
Find out more →
Differentiation - irrelevant or the holy grail for business?
Let’s talk about differentiation. In today’s B2B world, is it actually possible to stand out? And does it even matter anymore? Personally, I think it’s not only possible — it’s still hugely important.
As we head toward 2026, real differentiation starts with changing how we talk to customers and buyers. If your messages focus on “what you do and how you do it,” there’s a good chance you sound exactly like everyone else.
Harnessing your customer & employee value
Our Resources section is a valuable source of thought leadership, learning and business inspiration.