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      <image:title>Home - Vanishing value propositions</image:title>
      <image:caption>Working with clients this week highlighted an increasingly common pattern in the B2B world – significantly over-engineered processes in all areas of the business in an effort to protect the company from risk.  Process and procedures are essential for any business. The challenge is that overly rigid workflows and vendor management systems, with elaborate controls and rules designed to reduce uncertainty for the company, can too-easily become the end in itself. The impact on the customers? You’re just too hard to do business with.</image:caption>
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    <loc>https://futurecurve.com/about</loc>
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    <loc>https://futurecurve.com/insights</loc>
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    <lastmod>2025-06-27</lastmod>
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  <url>
    <loc>https://futurecurve.com/insights/vanishingvaluepropositions</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:title>Insights - Vanishing value propositions</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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    <loc>https://futurecurve.com/insights/authenticity</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1766069405590-LX5SNK86RZBMGK0JORKM/Keep+it+real+image.jpg</image:loc>
      <image:title>Insights - Doing business in 2026 - The importance of authenticity</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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    <loc>https://futurecurve.com/insights/differentiation</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/f042762c-8609-4ad1-9b43-829cb9e44009/Gold+Arrow+and+pawn.jpg</image:loc>
      <image:title>Insights - Differentiation – irrelevant or the holy grail for business?</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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  <url>
    <loc>https://futurecurve.com/insights/stopthedrift</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
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      <image:title>Insights - Stop the Drift</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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    <loc>https://futurecurve.com/insights/trustaiandthehuman</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
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      <image:title>Insights - Trust, AI and The Human</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/cab00fa8-d587-47f7-a75b-e88e3ca7ff44/Trust+pyramid.jpg</image:loc>
      <image:title>Insights - Trust, AI and The Human - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/05d606bd-50f2-465c-8986-050e138d49d4/Trustworthiness+equation.png</image:loc>
      <image:title>Insights - Trust, AI and The Human - Make it stand out</image:title>
      <image:caption>Source: The Trusted Advisor Associates &amp; Charles H. Green</image:caption>
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  <url>
    <loc>https://futurecurve.com/insights/buyingdecisions</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/ef41dff3-cd3a-4ac4-bdf2-776e38409d90/Confused+man.jpeg</image:loc>
      <image:title>Insights - Buying decisions not going to plan? Are you seeing buyer confusion?</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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  </url>
  <url>
    <loc>https://futurecurve.com/insights/employeevalueproposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/0ad7b4cb-0aa2-43bb-8aff-9ef3bdc7a994/Employees+re+EVP.jpg</image:loc>
      <image:title>Insights - An Employee Value Proposition – WHY every organisation should have one</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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  </url>
  <url>
    <loc>https://futurecurve.com/insights/acceleratingaction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/5eba0c7b-bea3-40cc-8424-784ae5110ce3/Action+clapperboard.jpg</image:loc>
      <image:title>Insights - Accelerating Action for Women Makes Good Business Sense</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
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  </url>
  <url>
    <loc>https://futurecurve.com/insights/mindthevaluegap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1733134106723-5MA249XSBSSADPHHXZGG/Front+cover+faces+image.png</image:loc>
      <image:title>Insights - Mind the Value Gap: Are You Minding Yours?</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/hitthegroundrunning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/fab07d43-c5b2-46af-9e22-5ff0e221ead0/Hit+the+ground+running+image.jpg</image:loc>
      <image:title>Insights - Hit the ground running</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/takingourownmedicine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/cabfcd03-d86c-4e7a-b352-f2c53d93cb31/Medicine+image+resized.jpg</image:loc>
      <image:title>Insights - Taking some of our own medicine</image:title>
      <image:caption>INSIGHT - HELEN BLAKE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/229f43a1-a0b6-4f73-9488-a96bfae89f75/Medicine+table+FINAL.jpg</image:loc>
      <image:title>Insights - Taking some of our own medicine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/mindthegap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/ed20ad16-8277-4af1-b2e7-5c106c466a79/Mind+The+Gap+by+brett-jordan+on+Unsplash.jpg</image:loc>
      <image:title>Insights - Mind the gap: between customer experience and customer expectation - Insight - helen blake</image:title>
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  </url>
  <url>
    <loc>https://futurecurve.com/insights/underestimateandexclude</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1611758875318-9ZJUMPBXDZUX6FK0SDFT/futurecurve-customer-value-consulting-resources-what-do-customers-want-now-white-paper.jpg</image:loc>
      <image:title>Insights - Underestimate and exclude customers at your peril. They know everything. - Insight - helen blake</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/relationshiphotspots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1706890069384-DZ1K0OVHIWMAPA3H3L2B/h+heyerlein+on+Unsplash.jpg</image:loc>
      <image:title>Insights - Relationship hotspots                                  for customer journeys - Insight - helen blake</image:title>
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  </url>
  <url>
    <loc>https://futurecurve.com/insights/valuealigned</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/88dc0c8b-bcb1-4de5-97f6-2d010ae581e2/Arrows+in+alignment.jpg</image:loc>
      <image:title>Insights - Aiming for Tomorrow - Insight - helen blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/d996ea8a-e813-4e1a-a086-753aa7b7a02b/Go+to+market+flow+diagram.jpg</image:loc>
      <image:title>Insights - Aiming for Tomorrow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/handshake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/af4be932-ce47-4308-96e7-8307bdde2af1/Handshake+austin-kehmeier-lyiKExA4zQA-unsplash.jpg</image:loc>
      <image:title>Insights - A customer value proposition is the handshake between a company brand and its products and services - Insight - helen blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/43017a72-b4d7-4e47-b24e-c3499fde90e5/Treasure+Chest.jpeg</image:loc>
      <image:title>Insights - A customer value proposition is the handshake between a company brand and its products and services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/f08bc8e6-3038-4686-b896-22a080406a44/Team+working.jpg</image:loc>
      <image:title>Insights - A customer value proposition is the handshake between a company brand and its products and services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/20thanniversary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/fff36cb6-15fe-4eea-a158-bd88bca65c2c/20+-+credit+Matthew+Ball.jpg</image:loc>
      <image:title>Insights - Celebrating 20 years of Futurecurve!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/customermanagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/480dc08b-6aaa-425b-950c-d863e2000d08/Boats+on+Arrow+jpg.jpg</image:loc>
      <image:title>Insights - Customers are tired of being mismanaged. Are yours? - insight by helen blake</image:title>
      <image:caption>Insight by Helen Blake</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/6742f7e4-aaab-4335-a817-4275f575a92b/Consultative+customer+management+image+resized.png</image:loc>
      <image:title>Insights - Customers are tired of being mismanaged. Are yours?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/eb509a00-782b-424e-af94-8e74b76a3f6b/Table+v2+resized.png</image:loc>
      <image:title>Insights - Customers are tired of being mismanaged. Are yours? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/buildingtrust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/6c5657d5-2372-4d98-8731-709f68eecf7a/JESHOOTS.COM+on+Unsplash.jpg</image:loc>
      <image:title>Insights - Building trust cannot be a game of chance - Insight - helen blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/d52fa4ff-cee3-4f0b-8fa6-cd0086dca658/Trust+pyramid.jpg</image:loc>
      <image:title>Insights - Building trust cannot be a game of chance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/05d606bd-50f2-465c-8986-050e138d49d4/Trustworthiness+equation.png</image:loc>
      <image:title>Insights - Building trust cannot be a game of chance</image:title>
      <image:caption>Source: The Trust Equation by Charles H Green</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/db47c047-1532-4b3b-a90e-0702e83af020/Blog+table+re+trust+and+value+march+23.jpg</image:loc>
      <image:title>Insights - Building trust cannot be a game of chance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/wherethemagichappens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/b5ac92eb-9b2c-49bb-9c21-443f10d74fec/rhett-wesley-NQexDDK9P9w-unsplash.jpg</image:loc>
      <image:title>Insights - Insight is where the magic happens</image:title>
      <image:caption>Image by Rhett Wesley at Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/a617becc-9686-4086-a6d7-5603b85ca2ff/Data+pyramid.png</image:loc>
      <image:title>Insights - Insight is where the magic happens</image:title>
      <image:caption>© Futurecurve Limited. All Rights Reserved</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/dont-lose-sight-of-the-customer-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/c2c5e9cc-0067-4eee-96f0-291e4041d2ce/New+year+blog+image.jpg</image:loc>
      <image:title>Insights - Don't lose sight of the customer in 2023 - Make it stand out</image:title>
      <image:caption>Photo by Road Trip with Raj on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/0fd179fd-9353-4311-915c-221e12d7936e/Assessing+your+go+to+market+approach+graphic.jpg</image:loc>
      <image:title>Insights - Don't lose sight of the customer in 2023 - Assess where you are on our Go-To Market benchmark</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/the-power-of-authenticity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1605706464889-XDOIOVQQ24I3M519TS8F/The+Power+of+Authenticity</image:loc>
      <image:title>Insights - The Power of Authenticity - INSIGHT - HELEN BLAKE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1605716417899-63C6ZHE6G7D2E37EL1ZP/Types+of+Customer+Value+-+Rational-Emotional-SocioPolitical</image:loc>
      <image:title>Insights - The Power of Authenticity</image:title>
      <image:caption>© Futurecurve Limited. All Rights Reserved</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/what-does-the-customer-want-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597856158947-MBVWZD7WVNOLAXM64EWD/what-does-the-customer-want-now</image:loc>
      <image:title>Insights - What does the customer want now? - INSIGHT - Helen Blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597859571190-73PQMYFO15LDSA7SHOZM/go-to-market-benchmark.jpg</image:loc>
      <image:title>Insights - What does the customer want now?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597858034732-X1Z2TXNNX61NFU6BFGPJ/Customer+Journeys+are+complex.jpg</image:loc>
      <image:title>Insights - What does the customer want now?</image:title>
      <image:caption>Source: www.Interana.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/what-exists-and-what-is-significant-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597680699045-91YBLSOFVBO95WTNTT4C/insight-organisational-psychology.jpg</image:loc>
      <image:title>Insights - What exists and what's significant...now - INSIGHT - Helen Blake</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/your-products-or-your-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597854387239-59E7QGKUKJL76N8VEO7I/Care-more-about-products-than-customers.jpg</image:loc>
      <image:title>Insights - Do you care more about your products than your customers? - INSIGHT - Helen Blake</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/value-messaging-it-is-not-all-about-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597852140214-H9X7WHUJOF2JX27WBD5N/value-messaging-marketing-messaging.jpg</image:loc>
      <image:title>Insights - Value Messaging - it's not all about you! - INSIGHT - Mary Pasby</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597676969235-JNSG61Y5QUVILJF9C3SI/Value-Messaging-checklist.jpg</image:loc>
      <image:title>Insights - Value Messaging - it's not all about you!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/getting-back-our-business-mojo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597851513665-F5JMJVQ6Y33ROEK40CFG/5+tips+to+getting+business+mojo+back.jpg</image:loc>
      <image:title>Insights - Getting back our business mojo - INSIGHT - Helen Blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597757580870-0U981JLTMVKVG4E14BIS/futurecurve-Company-Vision-canvas.jpg</image:loc>
      <image:title>Insights - Getting back our business mojo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/analysing-the-customer-experience-putting-humans-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597849151065-VUCVUB787YZHQQYSBC7U/Analysing-customer-experience.jpg</image:loc>
      <image:title>Insights - Analysing the customer experience: putting humans first - INSIGHT - helen blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597757881971-3W22BX0LCWKCN6OKYY1B/human-touch-to-improve-customer-experience.jpg</image:loc>
      <image:title>Insights - Analysing the customer experience: putting humans first</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/changing-company-culture-launching-the-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597677438402-97L8IKQMRN8TS0POAB0J/changing-company-culture.jpg</image:loc>
      <image:title>Insights - Changing Company Culture – launching the journey - INSIGHT - Helen Blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597677668085-YYPNSNYZQ88T9Y0YZU3Z/DNA-of-company-culture.jpg</image:loc>
      <image:title>Insights - Changing Company Culture – launching the journey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/collaboration-human-activity-or-business-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597845020306-BOBACE2M48AAAIQOG7OM/collaboration-human-activity-business-tool.jpg</image:loc>
      <image:title>Insights - Collaboration - human activity or business tool? - INSIGHT - Helen Blake</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597679200444-6YFQ5S28TA36K8C04KVS/collaboration-Accounting-Cycle.jpg</image:loc>
      <image:title>Insights - Collaboration - human activity or business tool?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/10-questions-for-assessing-your-value-proposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597679492664-0UTOATQT258YXKWN7OCN/Avoid+ostrich+syndrome.jpg</image:loc>
      <image:title>Insights - Top 10 questions for assessing your Value Proposition - INSIGHT - Helen Blake</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/value+proposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/product+centric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/structure+and+dynamics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/organisational+change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/accounting+cycle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/Authenticity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/organisational+psychology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/customer+centric</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/Customer+Value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/organisational+alignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/analysing+customer+experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/company+culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/check+your+value+proposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/Authentic+customer+value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/insights/tag/customer+experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://futurecurve.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1599059353276-55JSK3SCCFZPQRKZRWYO/furturecurve-pgyscology-leadership-business-culture-services-united-kingdom-6.jpg</image:loc>
      <image:title>Services - Outside In</image:title>
      <image:caption>DRIVING CUSTOMER VALUE →</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/services/customer-value-consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597255543015-LQ3OC6X5GMA04H0PH1M8/furturecurve-psychology-leadership-business-culture-services-London-7.jpg</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597927791306-AN5TEY6P1RCBAQHYIMAB/customer-value-consulting-futurecurve-business-advisory-finance-customers-final.png</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597927825175-J1HDBAG3UQTPP9SUCE5T/insights-and-customer-service-futurecurve-business-advisory-finance-customers-final.png</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597927841726-UVX3OYKHSGI4XIDPJETS/channel-analysis-futurecurve-final.png</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597927858179-3TTXFVNYL5MDZE13TSN5/customer-centric-innovation-futurecurve-business-advisory-finance-customers-final.png</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597927876834-SP41S9SENWDHZ61A199P/workshop-and-education-service-futurecurve-business-advisory-finance-customers-final.png</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597927902290-QXV0FYHRVHWK51ZHVUNC/mentouring-and-coaching--service-futurecurve-business-advisory-finance-customers-final.png</image:loc>
      <image:title>Customer Value Consulting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1627391249350-I9A3JKE79B6E030CW79A/furturecurve-psychology-leadership-business-culture-services-London-7.jpg</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/8abd8e25-c5ac-4f75-8a43-ffcfb731808d/FC+-+Client+Logo+-+Final+-+PNG.png</image:loc>
      <image:title>Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-23</lastmod>
  </url>
  <url>
    <loc>https://futurecurve.com/resources/aligningyouremployeeandcustomertruth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1738925367209-5POJRRX1NV56012HFQTX/Front+cover+faces+image.png</image:loc>
      <image:title>Resources - Aligning Your Employee and Customer Truth - ALIGNING YOUR EMPLOYEE AND CUSTOMER TRUTH WHITE PAPER</image:title>
      <image:caption>Increasingly, our work at Futurecurve is focusing on the alignment and harmonisation of the human experience in the company system. In this White Paper, we share our view that an Employee Value Proposition and a Customer Value Proposition are two sides of the same coin.   Many organisations still treat value propositions as function-specific issues, rather than approaching them strategically and holistically. As a result, many critical elements of value are often overlooked or misaligned. We explore what contributes to the value gap and how companies can address this to create powerful, compelling and aligned value propositions that act as a win-win for all.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/resources/creating-your-value-proposition-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597682376264-52542H9XT80YAMP32A2D/Value-Proposition-Book.jpg</image:loc>
      <image:title>Resources - Creating and Delivering Your Value Proposition - Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit</image:title>
      <image:caption>For change makers, innovators and strategists Our bestselling book tells you why and shows you how. The world-leading step-by-step guide to creating a value proposition. Follow the step-by-step process in this book and you will: - Make it easy for your customers to buy from you - Engage and convert better prospects - Pursue the right opportunities - Improve your cost of sale - Generate high levels of repeat business - Avoid price erosion - Keep margins solid Step-by-step, the authors take you through the stages in creating your value proposition. Experts in sales, marketing and strategy for more than 20 years each, they have combined their experience and give you a simple framework to follow.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/resources/selling-your-value-proposition-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597768806346-TY8DWPUU452V9CWIYUUZ/Selling-your-Value-Proposition-Book.jpg</image:loc>
      <image:title>Resources - Selling your Value Proposition - Selling your Value Proposition</image:title>
      <image:caption>How to transform your business into a selling organisation. For businesses (traditional and new) and entrepreneurs that want to (re)connect to their customers and provide products and services of genuine value to them. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://futurecurve.com/resources/value-proposition-white-paper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f2801255d4170763c72ade1/1597681892443-EQJ5LMOIJB20T4TCS5W0/value-proposition-white-paper-harnessing-the-truth.jpg</image:loc>
      <image:title>Resources - Harnessing Customer Truth - A Value Proposition White Paper - VALUE PROPOSITION WHITE PAPER</image:title>
      <image:caption>The business world has changed forever. The difference between companies that are thriving and those struggling to survive is how well they harness and align their value to customers. There is a widening gap between what companies offer and sell and what customers actually value and are willing to pay for. You can start to close this gap by truly understanding what your customers value, looking at your products or services and how you interact with customers – this determines your single ‘customer truth’. This saves time, effort, resources and money and stops marketing, sales, product and communications people each creating multiple ‘customer truths’ for multiple purposes. In this white paper we show you how to: - Understand the 4 key reasons why your customers don’t value what you offer them - Start finding your real differentiators - Begin determining your value - Know what effect weak value has on your market positioning, sales and profitability Start creating your value proposition using our proven model the Value Proposition Builder™.</image:caption>
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      <image:caption>Visualising the Future</image:caption>
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      <image:caption>Increasing attractiveness for sale of business</image:caption>
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      <image:caption>Acceleration for Growth</image:caption>
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      <image:title>Case Studies - Case Study: LotusWorks</image:title>
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      <image:caption>Spotlight on Customer Value Propositions</image:caption>
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      <image:caption>Change through a collective light bulb moment</image:caption>
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      <image:title>Leadership Development &amp; Culture Transformation</image:title>
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      <image:title>Leadership Development &amp; Culture Transformation</image:title>
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      <image:title>Leadership Development &amp; Culture Transformation</image:title>
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      <image:title>Leadership Development &amp; Culture Transformation</image:title>
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      <image:title>Employee Value Proposition Builder™ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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