We’re in the business of The Total Value Proposition – the whole of the experience a customer has from all of the interactions with a business (for business also read any organisation). This includes the actual product or service and all interactions before the sale, during the sale and after the sale. So this made [...]

May 10, 2012 by Cindy Barnes

There is a big spectrum in good communication between what constitutes marketing spin versus what is a totally honest representation of your business, or you as an individual. We are advocates of discovering and harnessing what constitutes value. And this value has to be real – in other words truly valued by your ‘customers’ – [...]

May 4, 2012 by Cindy Barnes

This is such a great book and the quality, quantity and overall rigour of the research is hugely impressive. I anticipate books based on extensive research to be a difficult read but, on the contrary, Matt and Brent give us a thoughtful, focused, concise and yet easy writing style making the book a joy to [...]

April 25, 2012 by Cindy Barnes

Most of us remember the story of the Emperor’s new clothes.  For those who need a refresher – the story tells of the Emperor who cared for nothing but his appearance and attire and who hired two tailors who promised him the finest suit of clothes from a fabric invisible to anyone who is unfit [...]

October 28, 2011 by Cindy Barnes

Now we all know rationally that nothing in life is easy and that a bit of blood, sweat and tears usually pays off with a good result. But as humans, secretly and emotionally we hope for (and are always on the look out for) the quick answer and the short-cut solution – the infamous ‘silver [...]

October 19, 2011 by Helen Blake

The ‘Value Proposition Builder’ has six phases, or inputs, that lead to the creation of your Value Proposition, the output of which can be a statement, a full template or a range of high level messaging which is then used as the internal ‘blueprints’ for all your sales and marketing communication. This first Market phase [...]

August 19, 2011 by Cindy Barnes

How do I create my online value proposition is a question I get asked often. When I say that it’s still about strategy and planning, I can see people’s eyes glaze over. I know they’re thinking, “but this is too hard, will take too long” or “yes, but, I want to do stuff now, not [...]

August 18, 2011 by Cindy Barnes

by Iain Lovatt, Executive Chairman at  Blue Sheep. Don’t worry (or be disappointed) – I’m not about to commit a Gerald Ratner classic. We love customers – don’t we? In fact, so much so, that they’re becoming an obsession, but does this obsession strengthen or weaken your value proposition? I have recently encountered a number [...]

June 8, 2011 by Iain Lovatt

How Social Media is enforcing companies to value their Value Proposition By David Quaid, SEO Director at Primary Position “We’re rapidly becoming “Generation Now” – we want news, information, data and fun – now. Right now, right this very minute. We can’t wait. News on the hour every hour doesn’t work – we need it [...]

April 11, 2011 by David Quaid

If you enter the arena of social media, you can’t help but embody your brand. In fact, you become your brand. Having said that, there are three things you need continually to do well to play in the social media space, and they are: •    Building an audience •    Developing a community •    Managing your [...]

April 9, 2011 by Helen Blake