We’re in the business of The Total Value Proposition – the whole of the experience a customer has from all of the interactions with a business (for business also read any organisation). This includes the actual product or service and all interactions before the sale, during the sale and after the sale. So this made [...]

May 10, 2012 by Cindy Barnes

People always say to me, “But value is just like beauty, it’s in the eye of the beholder”.  OK, so one man’s value can be another man’s poison (to mix metaphors) but there are ways in which you can start to quantify value.  We always use the equation ‘Value = Benefits minus Cost’, where cost [...]

June 1, 2010 by Cindy Barnes

I was musing recently if my true love had ever considered what I might value for Christmas.  If he had, I thought, I wouldn’t have received the 8mb memory card for my digital camera that I received last year.  I know this sounds ungrateful but if value = benefits – cost (where cost can also [...]

December 10, 2009 by Cindy Barnes