Now we all know rationally that nothing in life is easy and that a bit of blood, sweat and tears usually pays off with a good result. But as humans, secretly and emotionally we hope for (and are always on the look out for) the quick answer and the short-cut solution – the infamous ‘silver [...]

October 19, 2011 by Helen Blake

How do I create my online value proposition is a question I get asked often. When I say that it’s still about strategy and planning, I can see people’s eyes glaze over. I know they’re thinking, “but this is too hard, will take too long” or “yes, but, I want to do stuff now, not [...]

August 18, 2011 by Cindy Barnes

Why is it we never seem to learn from the past? Our performance in the World Cup bid mirrors our performance on the pitch.  This is how it goes. We bang on about how we have the best team with some of the finest star players in the world. We talk about how “technically” we [...]

December 10, 2010 by Cindy Barnes

I had a conversation with a journalist the other day who asked me if the best way of weathering the recession was to put strategic plans on hold in favour of more tactical actions that produce more immediate results. I resisted the temptation to snarl and politely told him that if I see yet another [...]

March 23, 2009 by Cindy Barnes