As the line between social and business networking becomes increasingly blurred, companies would be wise to spell out clearly to employees what constitutes good behaviour.  This is a critical part of creating their employee value proposition. As businesses seek to utilise new opportunities thrown up by social media, e-commerce and social commerce, the line between [...]

November 17, 2010 by Helen Blake

The next time you tell someone that you love Social Media this might be a much truer statement than you realise. Oxytocin is the so called ‘cuddle hormone’ credited with forming the unshakable bond between mother and daughter and in stimulating empathy, trust and generosity. A recent nine year study by Paul Zak, Professor at [...]

August 3, 2010 by Cindy Barnes

In the developed world, until last year we had 15 years of uninterrupted prosperity where growth was a permanent feature. Between 1995 and 2005 disposable incomes increased in the slower economies by 10% and in the highest growth economies by as much as 33%. That economic landscape has had a profound impact on our buying [...]

July 16, 2009 by Cindy Barnes