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Online value proposition
How do I create my online value proposition is a question I get asked often. When I say that it’s still about strategy and planning, I can see people’s eyes glaze over. I know they’re thinking, “but this is too hard, will take too long” or “yes, but, I want to do stuff now, not [...]
August 18, 2011 by Cindy Barnes
Social media or narcissism – where’s the line?
The message starts, “Dear Cindy, I’d like to arrange a time to speak with you…..”. It then goes on to tell me how wonderful the company is at doing xyz and how their core competence is abc. You get the idea. I receive at least five such emails or messages via LinkedIn every week. Not [...]
April 12, 2011 by Cindy Barnes
Can you Tweet your Value Proposition?
How Social Media is enforcing companies to value their Value Proposition By David Quaid, SEO Director at Primary Position “We’re rapidly becoming “Generation Now” – we want news, information, data and fun – now. Right now, right this very minute. We can’t wait. News on the hour every hour doesn’t work – we need it [...]
April 11, 2011 by David Quaid
How to generate social media leads
The rules of marketing and selling have changed because buyers have changed. Today’s buyers want to be educated and not sold to and if you are not educating them then you can bet your competitors are. The new social etiquette of social media marketing, inbound marketing, online marketing, whatever you call it is that you [...]
April 10, 2011 by Cindy Barnes
The worst and best voice of the brand is yours
If you enter the arena of social media, you can’t help but embody your brand. In fact, you become your brand. Having said that, there are three things you need continually to do well to play in the social media space, and they are: • Building an audience • Developing a community • Managing your [...]
April 9, 2011 by Helen Blake
Social Media and Love have one thing in common – they both stimulate oxytocin
The next time you tell someone that you love Social Media this might be a much truer statement than you realise. Oxytocin is the so called ‘cuddle hormone’ credited with forming the unshakable bond between mother and daughter and in stimulating empathy, trust and generosity. A recent nine year study by Paul Zak, Professor at [...]
August 3, 2010 by Cindy Barnes