The message starts, “Dear Cindy, I’d like to arrange a time to speak with you…..”.  It then goes on to tell me how wonderful the company is at doing xyz and how their core competence is abc.  You get the idea. I receive at least five such emails or messages via LinkedIn every week.  Not [...]

April 12, 2011 by Cindy Barnes

How Social Media is enforcing companies to value their Value Proposition By David Quaid, SEO Director at Primary Position “We’re rapidly becoming “Generation Now” – we want news, information, data and fun – now. Right now, right this very minute. We can’t wait. News on the hour every hour doesn’t work – we need it [...]

April 11, 2011 by David Quaid

The rules of marketing and selling have changed because buyers have changed.  Today’s buyers want to be educated and not sold to and if you are not educating them then you can bet your competitors are.  The new social etiquette of social media marketing, inbound marketing, online marketing, whatever you call it is that you [...]

April 10, 2011 by Cindy Barnes

The next time you tell someone that you love Social Media this might be a much truer statement than you realise. Oxytocin is the so called ‘cuddle hormone’ credited with forming the unshakable bond between mother and daughter and in stimulating empathy, trust and generosity. A recent nine year study by Paul Zak, Professor at [...]

August 3, 2010 by Cindy Barnes