You have a brand already, created out of the experience your clients have of you, but entering new international export markets will require a review against a number of additional considerations.  The key to brand success in other markets is research – doing your homework.  Be honest, keep an open mind and make sure you [...]

February 8, 2011 by Helen Blake

I wrote an article that appeared in the Irish press a few weeks ago talking about growing SME exports but according to Sir Richard Lambert, the outgoing chair of the CBI, it is just as applicable in the UK and many other developed countries.  He criticised the UK government for focusing only on spending cuts and not having [...]

February 8, 2011 by Cindy Barnes

It’s pretty obvious when you think about it – selling successfully in export markets requires an understanding of the culture of the people you are dealing with. In spite of English being used as a global language for business, cultural differences can create powerful barriers to communication. Culture can be defined as the way we [...]

January 31, 2011 by Aurora Longo