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Archived Blog posts

The Emperor’s New Value Proposition

Tags: marketing, profit, value proposition
Posted in Uncategorized

Most of us remember the story of the Emperor’s new clothes.  For those who need a refresher – the story tells of the Emperor who cared for nothing but his appearance and attire and who hired two tailors who promised him the finest suit of clothes from a fabric invisible to anyone who is unfit [...]

October 28, 2011 by Cindy Barnes

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Why our World Cup Football Bid Failed

Tags: business, football, marketing, strategy, value proposition
Posted in Uncategorized

Why is it we never seem to learn from the past? Our performance in the World Cup bid mirrors our performance on the pitch.  This is how it goes. We bang on about how we have the best team with some of the finest star players in the world. We talk about how “technically” we [...]

December 10, 2010 by Cindy Barnes

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How to Invent a Profit

Tags: behavioural profiling, commercialisation, commercialising innovation, customer experience, entrepreneurship, innovation, innovators, left brain, marketing, R&D, right brain, sales, selling innovation, value proposition, whole brain teams
Posted in Uncategorized

“If Bill Gates had been British he’d be running the largest software company in Guildford by now.” A former Design Council chair once remarked. We seem to be great in the UK at innovation but not so good at bringing ideas to market and making a profit.  Why are we so bad at commercialising innovation? [...]

February 8, 2010 by Cindy Barnes

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