Get our blog & news updates
Blog Tags
behavioural profiling
brand
challenger sale
Christmas
client benefit
co-created value
consultative selling
culture
customer experience
customer satisfaction
customer service
customer value
employee value proposition
exporting
gifts
holiday season
innovation
knee jerk reaction
leadership
marketing
new decade
new markets
new year
not discounting
offerings
Olympic Games
potential
price erosion
pricing
profit
prosperity
psychology
sales
short term v long term
social media
social media marketing
social networking
Solutions
strategy
transactional selling
value
value equation
value proposition
Value Proposition Builder
Value PyramidTM
Archived Blog posts
The True Value of Christmas
I was musing recently if my true love had ever considered what I might value for Christmas. If he had, I thought, I wouldn’t have received the 8mb memory card for my digital camera that I received last year. I know this sounds ungrateful but if value = benefits – cost (where cost can also [...]
December 10, 2009 by Cindy Barnes