It’s pretty obvious when you think about it – selling successfully in export markets requires an understanding of the culture of the people you are dealing with. In spite of English being used as a global language for business, cultural differences can create powerful barriers to communication. Culture can be defined as the way we [...]

January 31, 2011 by Aurora Longo

Laid up in bed before Christmas with the inevitable holiday flu, I was watching re-runs of QI, a very funny and clever British quiz show hosted by the wonderful Stephen Fry.  They were talking about Paris Syndrome which is the extreme culture shock experienced by Japanese tourists upon visiting Paris.  Apparently the difference in Latin [...]

January 5, 2010 by Cindy Barnes