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How to Invent a Profit

Tags: behavioural profiling, commercialisation, commercialising innovation, customer experience, entrepreneurship, innovation, innovators, left brain, marketing, R&D, right brain, sales, selling innovation, value proposition, whole brain teams
Posted in Uncategorized

“If Bill Gates had been British he’d be running the largest software company in Guildford by now.” A former Design Council chair once remarked. We seem to be great in the UK at innovation but not so good at bringing ideas to market and making a profit.  Why are we so bad at commercialising innovation? [...]

February 8, 2010 by Cindy Barnes

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