If you enter the arena of social media, you can’t help but embody your brand. In fact, you become your brand. Having said that, there are three things you need continually to do well to play in the social media space, and they are: •    Building an audience •    Developing a community •    Managing your [...]

April 9, 2011 by Helen Blake

You have a brand already, created out of the experience your clients have of you, but entering new international export markets will require a review against a number of additional considerations.  The key to brand success in other markets is research – doing your homework.  Be honest, keep an open mind and make sure you [...]

February 8, 2011 by Helen Blake

Sometimes the ethical and organic movement takes itself too seriously and has difficulty connecting with the silent majority.  Yeo Valley is the UK’s number one organic brand and is aiming to explain the heritage and provenance behind its brand, as well as making organic dairy more accessible. What Yeo Valley has done is to make [...]

November 17, 2010 by Helen Blake