logo
  • Home
  • Solutions
    • Solutions
    • Value Consulting
    • 1Day1ValueProposition
    • Value Insights
    • Value Offerings
    • Value Diagnostic
    • Value Selling
      • Consultative Transactional Quotient
  • About us
    • About Us
    • Who we work with
    • Our People
      • Cindy Barnes
      • Helen Blake
      • Ken Woodhouse
      • Howard Murray
      • Mary Pasby
      • Trevor Ball
      • Faculty
        • Professor Neil Rackham
        • Garri Wiest
    • Contact Us
    • Terms of Use
  • Resources
    • Resources
    • What is a Value Proposition
    • Create your Value Proposition
    • Value Proposition Builder
    • Check your value proposition
      • Value Proposition Checklist
    • The Value Proposition Survey
    • White Papers
      • Value Proposition White Paper
    • Books
    • Tools
    • Events
    • Videos
    • Webinars
  • Clients
    • Clients
      • AEA
      • avantage
      • Bolgers
      • Bourton Group
      • CHPD
      • Credit Card Company
      • Enterprise Ireland
      • Genactis
      • Global Electronics Company
      • Global Medical Devices Company
      • InTechnology
      • Platform51
      • Sun Microsystems
      • TRL
      • Winchester White
    • Testimonials
    • Case Studies
  • Blog
Follow

Get the best advice from around the world on creating value with our bi-monthly updates

Name:
Email:

Blog Tags

behavioural profiling brand Christmas client benefit co-created value consultative selling culture culture shock customer experience customer satisfaction customer service customer value employee value proposition exporting gifts happiness health holiday season innovation knee jerk reaction leadership marketing new decade new markets new year not discounting offerings potential price erosion pricing profit prosperity psychology short term v long term social media social media marketing social networking Solutions strategy transactional selling value value equation value proposition Value Proposition Builder Value PyramidTM

Archived Blog posts

How to Invent a Profit

Tags: behavioural profiling, commercialisation, commercialising innovation, customer experience, entrepreneurship, innovation, innovators, left brain, marketing, R&D, right brain, sales, selling innovation, value proposition, whole brain teams
Posted in Uncategorized

“If Bill Gates had been British he’d be running the largest software company in Guildford by now.” A former Design Council chair once remarked. We seem to be great in the UK at innovation but not so good at bringing ideas to market and making a profit.  Why are we so bad at commercialising innovation? [...]

February 8, 2010 by Cindy Barnes

continue reading —

Share
  • View Comments

Left brain, right brain

Tags: behavioural profiling, innovation, psychology
Posted in Uncategorized

When times are tough, you’ve had to lose good people and you can’t afford to hire more, the key to growth is innovation and the best way of achieving this is pairing a left-brain thinker with a right-brain thinker. Innovation is a messy process – hard to measure and hard to manage. Most people only [...]

July 16, 2009 by Cindy Barnes

continue reading —

Share
  • View Comments

© 2012 Futurecurve All Rights Reserved Contact us @ +44 (0)1628 487 708 or email info@futurecurve.comtop