As world-leading specialists in customer value co-creation and value proposition development, we are able to work with organisations of all sizes from start-ups to global corporations to deliver benefits to drive better business.
“The work that we did with Futurecurve really brought clarity and direction to what we were doing in the marketplace that led to a recovery through better business performance – growing our business by 107% in the course of the year. There’s measurable, tangible benefit to the work done with Futurecurve.” - Ian Bolger, Joint MD, Bolgers Engineering
We bring strategy, marketing, customer service, innovation and product/service management together into a strategic framework for your business that gives you clear competitive advantage.
Based on fast and deep customer value experience research, the outputs of our strategic value proposition consulting engagements include:
• Detailed insights into real customer buyer value and buyer behaviour
• A customer experience & behaviour map plus predictive future buyer behaviour
• Buyer persona development enabling you to target different messages and offerings accordingly
• What offerings to take to market and how – transactionally, consultatively or both
• A roadmap for differentiation
• Development of your proof of how you deliver value including return on investment tools
• High-level messaging for use in all marketing, sales and internal communications
• Helping to set up, train and coach your value proposition team
• Alignment of your internal teams across the organisation, focused on delivering customer value
Results for our clients:
• A software company we worked with increased its contract renewal rate by more than 35% in the first 12 months
• A credit card client was able to reduce customer churn from 15% to 6 and increase profits by 12% over a two-year period
• A professional services client entered a new market and grew sales to £8m in the first year.
All our consultants are senior, experienced business and psychology professionals with a minimum of 25 years’ experience gained from working for leading organisations across the globe. We work across 22 cultures and languages.
Contact us now to start creating your competitive advantage. Call Suzi McGhee on +44 (0)1628 487 708 or email suzi.mcghee (at) futurecurve.com