Tools for Changemakers
The shift from a ‘push’ model of business to a ‘pull’ model has been staggeringly fast. The most successful organisations are those embracing this change.
To be successful at pull requires a deep understanding of your organisational value across all three areas of your:
• Products and services
• Customer experiences
• Greater purpose
It also requires that you articulate your organisational value clearly. This applies not only to your messaging but also in the design of your customer touchpoints by keeping them very simple and easy to use whether these are a physical space or an online presence.
Having clarity about your organisational value and articulating it well means that customer who resonate with this will be pulled towards you. You will attract the right type of customers.
We have created these tools to give you a rapid start and deliver strong insights.
The starting point for any programme is to find out what your customers truly value about your organisation. To do this well requires deep questioning and observing to uncover not only what customers say but also what they mean and why. We recommend starting with ten customer interviews at a price of £5,000. We know that you be will amazed at the insights found. This is a great starting point from which to build a larger programme. Read more…
Knowing clearly what projects or areas of change to prioritise that have the maximum impact and the minimum disruption or cost to the business is the perfect solution. From our hundreds of projects we have distilled the key levers of change for value across many sectors. In a one-day workshop we work with you to prioritise your specific set of levers. Read more…
We have run and programme-managed major transformation initiatives for our clients, from designing the total, company-wide value proposition and value solutions through to how to implement this across the business. Find out how we can make this happen for you. For details on our approach read more…