Customer Experience Research
What do your customers want from you? What do they really value? What will they pay for? Many questions like these are answered by our research whether you’re testing an existing value proposition or creating a new one.
Our specialist experience is in understanding and separating the psychological aspects of customer behaviour from the more rational aspects of value associated with the actual product or service . This enables us to translate and interpret findings quickly into actionable insights which often lead to major breakthroughs for our clients.
“The customer experience research that Futurecurve conducted for us revealed some astonishing truths about our value to them. We thought our value came from our innovative product set, but in actual fact the real reason our customers keep buying from us stems from some specific ways we interact with them. Futurecurve were able to prioritise what our customers value so that we now have an action plan including a profile for recruiting the right people and training the existing teams.” - Senior Vice President, FTSE 350 company.
Our researchers are:
* Recognised experts with technology, business and psychology backgrounds
* All native language speakers who understand language, cultural, business and emotional nuances of customer behaviour from over 22 countries across:
• Middle East
• North America
• South America
• South East Asia
• Australia and New Zealand
* Working rapidly for you, synthesising the findings along the way to give you innovative and immediately actionable insights
This process of involving customers is absolutely critical when developing your value proposition – without it, a true total or strategic value proposition is impossible to create.
This is the Value Experience stage in our Value Proposition Builder™ process.