Value Proposition training and coaching
2 Day Workshop and Coaching: Build more value into your offerings and sell better business
To survive and thrive in difficult economic conditions the answer is to build your organisation’s compelling value proposition. It enables you to convert better prospects, pursue the right opportunities, improve cost of sale, generate high levels of repeat business, keep your prices solid and deliver good margin. You probably have everything you need to develop your value proposition – this workshop is specifically designed to help you do so.
“We found the value proposition workshop very useful. In particular, we found the follow-up session to have been the best use of a two-hour strategy planning session that our senior team has ever spent. Futurecurve identified a number of key areas to focus on that with very little effort will significantly improve how we present ourselves to our target market.” CEO of a marketing services company.
Delegates will learn
• How customers understand your value
• How to decide what value you want to offer
• How to start applying proven frameworks to create and develop your value proposition, including the Value Proposition Builder™
• How to substantiate your value proposition so it’s not just marketing spin
• How to sell value in both transactional selling and consultative selling
Style
Pre-work questionnaire.
1 day interactive workshop with a mix of discussion and practical work relevant to your own organisation.
Follow up telephone coaching.
Who should attend?
• Managers and directors who are involved in marketing or sales – both strategy and practice
• Professional service firm partners, business development heads, strategic marketing heads
• Technology company business unit heads, CEO’s, VP of Sales, VP of Marketing, VP of Strategy
Pre-Workshop
• All participants complete a questionnaire covering their particular sector and client issues around pricing, offerings, clients and benefits.
Workshop
• Understanding value and matching your perspective with your clients
• Selling approaches including transactional and consultative selling
• Using the Value Pyramid™ and the Value Proposition Builder™
• Presenting your value case – your action plan
Post-Workshop
• 2 hour follow up session within a month of the workshop.
Please contact us for in-house rates to run this workshop for your team.
Workshop leaders
All with over 25 years experience in sales and marketing in major global organisations and SMEs.
Click to read each person’s profile:
Cindy Barnes
Helen Blake
Ken Woodhouse
Howard Murray
Mary Pasby
Book your place now, email: workshops@futurecurve.com