Value Proposition Checklist
To complete these questions, choose either your high-level company value proposition or one of your product or service value propositions.
| Score 1 to 10 (1=Low 10=High) |
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| 1. | Have you defined the market segments you want to target? | |
|---|---|---|
| 2. | Do you understand your market’s points of pain? | |
| 3. | Do you have a clear idea of the quantitative and qualitative aspects of the value your customers are looking for? | |
| 4. | Do you understand the nature of the risk your customers perceive if choosing you? | |
| 5. | Have you identified the specific offer you are making to the target market? | |
| 6. | Do you understand how your offer draws on your company’s competencies and capabilities to deliver value? | |
| 7. | Have you linked your offer to your market’s needs and pains, and framed this in terms of benefits? | |
| 8. | Have you compared and differentiated the value that you deliver from the value delivered by your competitors? | |
| 9. | Have you identified sources of proof to substantiate your ability to deliver on your value promise? | |
| 10. | Have you integrated your value proposition messages into all your internal and external communications | |
A winning value proposition will transform your business.