Channel & Partner Optimisation
We all know how difficult it can be to form partnerships and then continue having a fruitful, profitable relationship with those partners. It can be equally challenging to identify and develop the most appropriate channels to market. Our experience shows that the key to this falls in two areas:
1. identifying the right partners and channels for you
2. managing the inter-personal relationships in an active, up-front way that acknowledges the human dynamic
Here’s a couple of examples of how we’ve made a huge impact for clients:
Creating a £1.2m sales pipeline
A case study in opening a new channel for a technology company which generated a £1.2m sales pipeline. Click here to view the case study.
Optimising partners
A global technology services company wanted to optimise the partner companies they work with. They wanted to reduce their management time and get better results from more in-depth focus with fewer, more strategic partners to help them achieve their goals.
Futurecurve applied the Value Audit™ to determine the ‘best fit’ partners. The client has reduced its time-to-market for new offerings, grown sales with and through partners by 45% in the first year, and reduced management time and cost. For more on the Value Audit™ click here.