What Do Customers Want Now? White Paper
WHAT DO CUSTOMERS WANT NOW?
WHITE PAPER
What do our clients and customers want now? What will they value going forward?
Until the start of the pandemic, many organisations were relatively clear and comfortable about customer value. Lots of tracking algorithms, plenty of Net Promoter Scores, and everything felt pretty good.
Now? I’ve yet to find anyone who’s certain.
The basic problem faced by businesses are:
- The world has changed, and customer behaviour has changed with it
- Companies no longer know what their customers value
- Customers who don’t feel valued will abandon you
At Futurecurve, we have been avidly watching, tracking, and analysing customer views and behavioural modes using our psychology-based methods of uncovering true customer value. What has become very clear is that customers have changed, and companies know that they are going to have to change to keep aligned…but are unclear what value levers to pull.
Our latest White Paper is designed to help B2B business leaders share a common understanding of how to uncover what customers really want now.
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