Selling your Value Proposition
Selling your Value Proposition
How to transform your business into a selling organisation.
For businesses (traditional and new) and entrepreneurs that want to (re)connect to their customers and provide products and services of genuine value to them.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
“This book is essentially the best business mentor you’ll ever meet.”
“A must read for the transformational leader of the future.”
“A critically important manual for a digital, disruptive age.”