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	<title>Futurecurve</title>
	<link>http://futurecurve.com</link>
	<description>Value Proposition Specialists - Futurecurve</description>
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		<title>The Emperor’s New Value Proposition</title>
		<description><![CDATA[Most of us remember the story of the Emperor’s new clothes.  For those who need a refresher – the story tells of the Emperor who cared for nothing but his appearance and attire and who hired two tailors who promised him the finest suit of clothes from a fabric invisible to anyone who is unfit [...]


Related posts:<ol><li><a href='http://futurecurve.com/are-we-too-obsessed-with-customers/' rel='bookmark' title='Permanent Link: Are we too obsessed with customers?'>Are we too obsessed with customers?</a> <small>by Iain Lovatt, Executive Chairman at  Blue Sheep. Don’t worry...</small></li>
<li><a href='http://futurecurve.com/value-proposition-6-essential-need-to-knows/' rel='bookmark' title='Permanent Link: Value Proposition: 6 essential need-to-knows'>Value Proposition: 6 essential need-to-knows</a> <small>Now we all know rationally that nothing in life is...</small></li>
<li><a href='http://futurecurve.com/resources/create-your-value-proposition/' rel='bookmark' title='Permanent Link: Create your Value Proposition'>Create your Value Proposition</a> <small>You need to create your value proposition before you can...</small></li>
</ol>

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		<link>http://futurecurve.com/the-emperor%e2%80%99s-new-value-proposition/</link>
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		<title>Value Proposition: 6 essential need-to-knows</title>
		<description><![CDATA[Now we all know rationally that nothing in life is easy and that a bit of blood, sweat and tears usually pays off with a good result. But as humans, secretly and emotionally we hope for (and are always on the look out for) the quick answer and the short-cut solution – the infamous ‘silver [...]


Related posts:<ol><li><a href='http://futurecurve.com/resources/create-your-value-proposition/' rel='bookmark' title='Permanent Link: Create your Value Proposition'>Create your Value Proposition</a> <small>You need to create your value proposition before you can...</small></li>
<li><a href='http://futurecurve.com/are-you-mad-choose-your-markets-well/' rel='bookmark' title='Permanent Link: Are you mad? Choose your markets well'>Are you mad? Choose your markets well</a> <small>The ‘Value Proposition Builder’ has six phases, or inputs, that...</small></li>
<li><a href='http://futurecurve.com/online-value-proposition/' rel='bookmark' title='Permanent Link: Online value proposition'>Online value proposition</a> <small>How do I create my online value proposition is a...</small></li>
</ol>

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		<link>http://futurecurve.com/value-proposition-6-essential-need-to-knows/</link>
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		<title>Are you mad? Choose your markets well</title>
		<description><![CDATA[The ‘Value Proposition Builder’ has six phases, or inputs, that lead to the creation of your Value Proposition, the output of which can be a statement, a full template or a range of high level messaging which is then used as the internal ‘blueprints’ for all your sales and marketing communication. This first Market phase [...]


Related posts:<ol><li><a href='http://futurecurve.com/are-we-too-obsessed-with-customers/' rel='bookmark' title='Permanent Link: Are we too obsessed with customers?'>Are we too obsessed with customers?</a> <small>by Iain Lovatt, Executive Chairman at  Blue Sheep. Don’t worry...</small></li>
</ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
		<link>http://futurecurve.com/are-you-mad-choose-your-markets-well/</link>
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		<title>Online value proposition</title>
		<description><![CDATA[How do I create my online value proposition is a question I get asked often. When I say that it’s still about strategy and planning, I can see people’s eyes glaze over. I know they’re thinking, “but this is too hard, will take too long” or “yes, but, I want to do stuff now, not [...]


Related posts:<ol><li><a href='http://futurecurve.com/the-worst-and-best-voice-of-the-brand-is-you/' rel='bookmark' title='Permanent Link: The worst and best voice of the brand is yours'>The worst and best voice of the brand is yours</a> <small>If you enter the arena of social media, you can’t...</small></li>
<li><a href='http://futurecurve.com/can-you-tweet-your-value-proposition/' rel='bookmark' title='Permanent Link: Can you Tweet your Value Proposition?'>Can you Tweet your Value Proposition?</a> <small>How Social Media is enforcing companies to value their Value...</small></li>
<li><a href='http://futurecurve.com/how-to-generate-social-media-leads/' rel='bookmark' title='Permanent Link: How to generate social media leads'>How to generate social media leads</a> <small>The rules of marketing and selling have changed because buyers...</small></li>
</ol>

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		<link>http://futurecurve.com/online-value-proposition/</link>
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		<title>Are we too obsessed with customers?</title>
		<description><![CDATA[by Iain Lovatt, Executive Chairman at  Blue Sheep. Don’t worry (or be disappointed) &#8211; I’m not about to commit a Gerald Ratner classic. We love customers – don’t we? In fact, so much so, that they’re becoming an obsession, but does this obsession strengthen or weaken your value proposition? I have recently encountered a number [...]


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		<link>http://futurecurve.com/are-we-too-obsessed-with-customers/</link>
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		<title>&#8220;Weak people in business are a waste of space&#8221;</title>
		<description><![CDATA[&#8220;Weak people in business are a waste of space.&#8221; &#8220;I&#8217;m cold, hard and unstoppable.&#8221; When I saw the latest trailers on the BBC for The Apprentice, with these macho, posturing quotes, I found my skin growing clammy. I know it&#8217;s popular and makes good television, with its sharp-dressed contestants and all their dramas and rivalry, [...]


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		<link>http://futurecurve.com/weak-people-in-business-are-a-waste-of-space/</link>
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		<title>Social media or narcissism &#8211; where&#8217;s the line?</title>
		<description><![CDATA[The message starts, “Dear Cindy, I’d like to arrange a time to speak with you…..”.  It then goes on to tell me how wonderful the company is at doing xyz and how their core competence is abc.  You get the idea. I receive at least five such emails or messages via LinkedIn every week.  Not [...]


Related posts:<ol><li><a href='http://futurecurve.com/how-to-generate-social-media-leads/' rel='bookmark' title='Permanent Link: How to generate social media leads'>How to generate social media leads</a> <small>The rules of marketing and selling have changed because buyers...</small></li>
<li><a href='http://futurecurve.com/the-worst-and-best-voice-of-the-brand-is-you/' rel='bookmark' title='Permanent Link: The worst and best voice of the brand is yours'>The worst and best voice of the brand is yours</a> <small>If you enter the arena of social media, you can’t...</small></li>
<li><a href='http://futurecurve.com/can-you-tweet-your-value-proposition/' rel='bookmark' title='Permanent Link: Can you Tweet your Value Proposition?'>Can you Tweet your Value Proposition?</a> <small>How Social Media is enforcing companies to value their Value...</small></li>
</ol>

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		<link>http://futurecurve.com/social-media-or-narcissistic-broadcast-where-to-draw-the-line/</link>
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		<title>Can you Tweet your Value Proposition?</title>
		<description><![CDATA[How Social Media is enforcing companies to value their Value Proposition By David Quaid, SEO Director at Primary Position “We’re rapidly becoming “Generation Now” – we want news, information, data and fun – now. Right now, right this very minute. We can’t wait. News on the hour every hour doesn’t work &#8211; we need it [...]


Related posts:<ol><li><a href='http://futurecurve.com/how-to-generate-social-media-leads/' rel='bookmark' title='Permanent Link: How to generate social media leads'>How to generate social media leads</a> <small>The rules of marketing and selling have changed because buyers...</small></li>
<li><a href='http://futurecurve.com/the-worst-and-best-voice-of-the-brand-is-you/' rel='bookmark' title='Permanent Link: The worst and best voice of the brand is yours'>The worst and best voice of the brand is yours</a> <small>If you enter the arena of social media, you can’t...</small></li>
</ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
		<link>http://futurecurve.com/can-you-tweet-your-value-proposition/</link>
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	<item>
		<title>How to generate social media leads</title>
		<description><![CDATA[The rules of marketing and selling have changed because buyers have changed.  Today’s buyers want to be educated and not sold to and if you are not educating them then you can bet your competitors are.  The new social etiquette of social media marketing, inbound marketing, online marketing, whatever you call it is that you [...]


Related posts:<ol><li><a href='http://futurecurve.com/the-worst-and-best-voice-of-the-brand-is-you/' rel='bookmark' title='Permanent Link: The worst and best voice of the brand is yours'>The worst and best voice of the brand is yours</a> <small>If you enter the arena of social media, you can’t...</small></li>
</ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
		<link>http://futurecurve.com/how-to-generate-social-media-leads/</link>
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		<title>The worst and best voice of the brand is yours</title>
		<description><![CDATA[If you enter the arena of social media, you can’t help but embody your brand. In fact, you become your brand. Having said that, there are three things you need continually to do well to play in the social media space, and they are: •    Building an audience •    Developing a community •    Managing your [...]


Related posts:<ol><li><a href='http://futurecurve.com/top-tips-for-getting-your-brand-fit/' rel='bookmark' title='Permanent Link: Top tips for getting your brand fit'>Top tips for getting your brand fit</a> <small>You have a brand already, created out of the experience...</small></li>
</ol>

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		<link>http://futurecurve.com/the-worst-and-best-voice-of-the-brand-is-you/</link>
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