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A greater purpose
May 21, 2013 by Cindy Barnes
Woosh! Here comes the wave that is reframing business across the globe. As customers, we are leaning away from being passive consumers. Our new, discerning behaviour is giving us the power to become active creators of the products and services businesses supply. And as businesses, rather than looking over our shoulders worrying about what our [...]
Sales Propositions – Slideshare Part 2
May 2, 2013 by Suzi McGhee
Here is the second of our 4 slideshare decks Please feel free to download and share and do give us your input. Harnessing your Customer Truth – From Value Propositions to Sales Propositions – Part 2 from Futurecurve If you missed our previous slidedeck Part 1 can be viewed here. Parts 3 and 4 will [...]
Sharing our slides with you
April 22, 2013 by Suzi McGhee
We are a practical lot, here at Futurecurve, so we thought you might like to have some of our slides. Here’s the first of our 4 slideshare decks. Harnessing your Customer Truth – From Value Propositions to Sales Propositions – Part 1 from Futurecurve The others will be up over the next week, so do [...]
Don’t listen to your customers
March 7, 2013 by Helen Blake
“Why?” is a child’s favourite question. Answers to her persistent “why?” teach her deep lessons about the mysterious world of grown-ups. Yet she never runs around asking “what?” She can already see what “what” is with her own eyes. In the same way, voice of the customer, customer satisfaction, and big data analytics are all [...]
10 ways to check if you need a new value proposition
February 25, 2013 by Cindy Barnes
Value like beauty is contextual; it’s in the eye of the beholder. It depends not only on functional, rational factors such as price, security and speed but also on emotional factors such as, ‘what’s in this for me?’, and ‘how will this make me look?’. People are often unaware that they are making buying decisions [...]
New value proposition white paper
January 17, 2013 by Cindy Barnes
Harnessing your customer truth Customers will implicitly prioritise why they buy from you and what your value is to them. They develop an implicit hierarchy of why they do business with you. Through our 10 years of understanding what customers value, we have found that people always put emotional factors first. The rational factors such [...]
Wasting value
January 8, 2013 by Cindy Barnes
You say to-may-toes and I say to-mah-toes. The Dutch say resource and the British say waste. The words we choose are important markers for our underlying intentions, values and views of the world. Landfill was banned in the Netherlands in 1995 and the Dutch have been at the forefront of new approaches to resource efficiency. [...]
The death of competition
December 4, 2012 by Cindy Barnes
A big shock in the world of consulting a couple of weeks ago was when Monitor Group filed for bankruptcy in the USA. Monitor was the multi-million dollar strategy consultancy started by Michael Porter in the 1980’s based on his famous 5 Forces model. The premise of Porter’s model is excess profits can be found [...]
The power of emotional value (love)
December 4, 2012 by Helen Blake
A couple of weeks ago, John Lewis* started running a tv commercial starring a snowman buying a Christmas present for his snow wife of a hat, scarf and gloves. It’s simple, heartfelt and beautifully created (by Adam&EveDDB for those interested). UK journalist India Knight claims that by espousing simple virtues and values, John Lewis is [...]
Futurecurve speaking at APMP UK’s 10th Annual Conference
October 4, 2012 by Suzi McGhee
Futurecurve is pleased to announce that it has been selected to speak at APMP UK’s 10th annual conference in Warwickshire. APMP UK is Europe’s premier event for bidding and proposal management professionals and is expecting more than three hundred delegates from within the UK and overseas. Although the conference is oriented around the bids and [...]