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Archived Blog posts
Are we too obsessed with customers?
by Iain Lovatt, Executive Chairman at Blue Sheep. Don’t worry (or be disappointed) – I’m not about to commit a Gerald Ratner classic. We love customers – don’t we? In fact, so much so, that they’re becoming an obsession, but does this obsession strengthen or weaken your value proposition? I have recently encountered a number [...]
June 8, 2011 by Iain Lovatt