Specialists in sales & business development optimisation for multinationals and SMEs

October 13, 2009 by admin

I am fascinated to note that British Airways appears to be moving away from the concept of delivering customer value and is focusing solely on the balance sheet. Over the last three months, BA has abolished meals on short flights, cut luggage allowances and has just introduced charging extra for the privilege of reserving your [...]

September 30, 2009 by admin

September 30, 2009 by admin

September 30, 2009 by admin

September 23, 2009 by admin

September 23, 2009 by admin

The only book with a step-by-step process of how to create and deliver a value proposition.  Buy now Download how-to white papers now Watch on demand webinars

September 22, 2009 by admin

By differentiating through value you will: • Increase margins by delivering more whole solutions • Stop your product or service offerings becoming commoditised • Sell the right offerings to the right buyers in the right way Read more …

September 22, 2009 by admin

“The work that Futurecurve did to strengthen our customer value proposition was pivotal in the turnaround of our fortunes…” “I was extremely impressed with Futurecurve’s approach. They helped align our go-to-market strategies with our true value to clients…” Read more … 

September 22, 2009 by admin

With a robust Value Proposition you will: • Engage and convert better prospects • Pursue the right opportunities • Improve your cost of sale • Generate high levels of repeat business • Keep your prices solid and deliver good margin Read more …

September 22, 2009 by admin